In a nutshell, a Google Analytics health check is a walk through of the implementation and instrumentation of a site’s analytics setup. We want to answer the following questions:
- Does it collect what we need?
- Can we trust this data?
- Where are the holes?
- Is there anything that can be fixed?
- Is anything broken?
As part of our services, we are offering a completely free audit of the 25 most common issues we have seen with our clients. The initial Google Analytics audit is free. If what you see makes sense and you want a full report, which would include detailed notes, screenshots, recommendations, and a road map, lets chat.
Free Google Analytics Audit Sample
Our audit typically consists of verifying the below 25 items. The results are summarized in a Google Slides presentation and typically consists of a scorecard of the below items, explanation of the critical items that need to be fixed and why, and a list of recommendations on what needs to be implemented moving forwards.
The 25 item checklist is only the beginning. We realize every site and client is different, so we often include ad-hoc items in our report.