[vc_row full_width=”stretch_row” full_height=”yes” remove_padding=”no-padding-vc-row” bg_type=”image” enable_overlay=”enable_overlay_value” overlay_color=”rgba(0,0,0,0.71)” css=”.vc_custom_1528046918678{background: #333333 url(https://nobs.digital/wp-content/uploads/2018/06/aerial-aerial-view-application-935869.jpg?id=12250) !important;}”][vc_column][ultimate_heading main_heading=”Free Google Analytics Audit” main_heading_color=”#ffffff” sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Poppins|font_call:Poppins|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:62px;mobile:35px;” sub_heading_font_size=”desktop:20px;” sub_heading_margin=”margin-bottom:30px;” main_heading_line_height=”desktop:80px;” main_heading_margin=”margin-bottom:20px;”]Yes, actually free. No, we don’t need your credit card just a bit of your time.[/ultimate_heading][/vc_column][/vc_row][vc_row full_width=”stretch_row” remove_padding=”no-padding-vc-row”][vc_column][vc_empty_space height=”10″][vc_column_text]In a nutshell, a Google Analytics health check is a walk through of the implementation and instrumentation of a site’s analytics setup. We want to answer the following questions:

As part of our services, we are offering a completely free audit of the 25 most common issues we have seen with our clients. The initial Google Analytics audit is free. If what you see makes sense and you want a full report, which would include detailed notes, screenshots, recommendations, and a road map, lets chat.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” full_height=”yes” columns_placement=”stretch” remove_padding=”no-padding-vc-row”][vc_column][vc_column_text]

Free Google Analytics Audit Sample

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” color_style=”light” remove_padding=”no-padding-vc-row” css=”.vc_custom_1509908483512{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 20px !important;background-color: #00a7cf !important;}”][vc_column][ultimate_heading main_heading=”Want a free Google Analytics audit?” main_heading_color=”#ffffff” main_heading_font_family=”font_family:Poppins|font_call:Poppins” main_heading_font_size=”desktop:26px;” main_heading_line_height=”desktop:48px;” main_heading_margin=”margin-bottom:20px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][vc_btn title=”Click Here for Free Audit” style=”3d” shape=”round” color=”warning” align=”center” css_animation=”fadeIn” link=”url:https%3A%2F%2Fnobs.digital%2Ffree-google-analytics-audit-form%2F|||”][/vc_column][/vc_row][vc_row remove_padding=”no-padding-vc-row”][vc_column][vc_column_text]Our audit typically consists of verifying the below 25 items. The results are summarized in a Google Slides presentation and typically consists of a scorecard of the below items, explanation of the critical items that need to be fixed and why, and a list of recommendations on what needs to be implemented moving forwards.

The 25 item checklist is only the beginning. We realize every site and client is different, so we often include ad-hoc items in our report.[/vc_column_text][info_list style=”circle with_bg” icon_bg_color=”#00a9d1″ icon_color=”#ffffff” font_size_icon=”15″ connector_color=”#a8a8a8″ connector_animation=”fadeInUp”][info_list_item list_title=”1. Spam Check” list_icon=”Defaults-check”]Receiving a substantial percentage of traffic on other domains than your own is an indication of possible SPAM and/or implementation issues. Only exception is a cross-(sub)domain implementation.[/info_list_item][info_list_item list_title=”2. Sampling” list_icon=”Defaults-check”]Sampling occurs at 500k sessions at the property level for the date range you are using (Analytics standard account). You will quickly run into sampling issues if you have more sessions in a month.
[/info_list_item][info_list_item list_title=”3. Paid Search in Organic” list_icon=”Defaults-check”]Specific query parameters showing up as part of the landing page of Organic Search are an indication of PPC sessions appearing in Organic Search in Google Analytics.
[/info_list_item][info_list_item list_title=”4. Messy URLs & Parameters” list_icon=”Defaults-check”]Keep query parameters in the URL if they carry real value for your analysis. But make sure to remove “technical” query parameters as they negatively impact your data and analysis process.
[/info_list_item][info_list_item list_title=”5. (not set) Dimensions” list_icon=”Defaults-check”]A (not set) percentage of greater than 2% on one dimension indicates a potential implementation and/or configuration error in Google Analytics.[/info_list_item][info_list_item list_title=”6. Bounce Rate” list_icon=”Defaults-check”]Landing pages with over 100 entrances and extremely high or low bounce rates indicate potential implementation issues.[/info_list_item][info_list_item list_title=”7. Personally Identifiable Information” list_icon=”Defaults-check”]It is strictly forbidden to send PII to Google Analytics; doing this can result in the termination of your Google Analytics account.[/info_list_item][info_list_item list_title=”8. Self Referrals” list_icon=”Defaults-check”]Your own domain showing up as a referral indicates a potential tracking issue on your website.
[/info_list_item][info_list_item list_title=”9. Custom Campaign Tracking” list_icon=”Defaults-check”]Setting up custom campaign tracking for non-default traffic sources in Google Analytics is a crucial part of collecting relevant and accurate data in Google Analytics.
[/info_list_item][info_list_item list_title=”10. Mediums w/ Low Traffic” list_icon=”Defaults-check”]A high percentage of low traffic mediums indicates an improper setup of custom campaign tracking in Google Analytics.
[/info_list_item][info_list_item list_title=”11. Social Traffic in Referral Channel” list_icon=”Defaults-check”]Social traffic is on default measured as referral traffic. It is highly recommended to rewrite referral traffic into social traffic and to create a separate bucket for this group.
[/info_list_item][info_list_item list_title=”12. Email Traffic in Referral Channel” list_icon=”Defaults-check”]High volumes of email referrals indicate inconsistencies in your email link tracking. Further, it will result in higher numbers of Direct traffic as well.[/info_list_item][info_list_item list_title=”13. AdWords Integration” list_icon=”Defaults-check”]Not correctly measuring AdWords clicks in your Google Analytics account is one indication for an incorrect integration of AdWords and Analytics.
[/info_list_item][info_list_item list_title=”14. Large AdWords Discrepancies” list_icon=”Defaults-check”]It’s very common that the number of AdWords clicks is not equal to Analytics sessions. Large differences indicate potential issues in your AdWords tracking and/or Google Analytics implementation.
[/info_list_item][info_list_item list_title=”15. (Other) Channel Group” list_icon=”Defaults-check”]The higher the percentage of the “Other” Channel group, the more difficult it becomes to analyze and optimize your traffic channels. Your data will become inaccurate which causes interpretation issues.
[/info_list_item][info_list_item list_title=”16. High Proportion of Direct Traffic” list_icon=”Defaults-check”]Direct traffic comes from visitors that already know you, but even more important from incorrectly tagged campaigns in your measurement process. A high percentage indicates a measurement issue.
[/info_list_item][info_list_item list_title=”17. Branded Paid Search Traffic” list_icon=”Defaults-check”]Splitting up Paid Search in Branded and Generic Paid Search will enhance your insights and optimization potential. It’s a best practice to always set this up.[/info_list_item][info_list_item list_title=”18. Site Search Configured” list_icon=”Defaults-check”]Site Search is one of the crucial features to get right. The Google Analytics reports provide a ton of insights you can leverage to further optimize your website and traffic channels.[/info_list_item][info_list_item list_title=”19. Demographics Data Enabled” list_icon=”Defaults-check”]Demographics Data can greatly enrich your data so that you derive deeper insights from your audience and optimize accordingly.
[/info_list_item][info_list_item list_title=”20. Content Grouping” list_icon=”Defaults-check”]Content optimization is crucial if you want to get the most out of your website. Setting up proper content groupings helps you to optimize your content efforts and navigation paths much better than before.
[/info_list_item][info_list_item list_title=”21. Event Tracking” list_icon=”Defaults-check”]Event tracking is a feature you should always implement; this to measure and optimize on important interactions in addition to the regular pageviews.
[/info_list_item][info_list_item list_title=”22. Custom Dimensions” list_icon=”Defaults-check”]Custom Dimensions can enrich your data enormously. This is a must-implement feature if you want to go beyond the basic dimensions of Google Analytics. You can use them as a secondary dimension, in a custom report of via the Google Analytics API.
[/info_list_item][info_list_item list_title=”23. Custom Metrics” list_icon=”Defaults-check”]Custom Metrics belong to the advanced features in Google Analytics. You can use them to generate additional insights you won’t retrieve from your standard data set.
[/info_list_item][info_list_item list_title=”24. Goals” list_icon=”Defaults-check”]Setting up goals is one of the most important things you should do in Google Analytics. Make sure to set up goals for both micro and macro actions on your website.
[/info_list_item][info_list_item list_title=”25. Goal and/or eCommerce Value” list_icon=”Defaults-check”]Setting up goal or ecommerce value tracking is highly recommended. In most cases you should choose to set up goal OR ecommerce values, but not both. This to prevent duplicate measurements.
[/info_list_item][/info_list][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” color_style=”light” remove_padding=”no-padding-vc-row” css=”.vc_custom_1509908483512{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 20px !important;background-color: #00a7cf !important;}”][vc_column][ultimate_heading main_heading=”Want a free Google Analytics audit?” main_heading_color=”#ffffff” main_heading_font_family=”font_family:Poppins|font_call:Poppins” main_heading_font_size=”desktop:26px;” main_heading_line_height=”desktop:48px;” main_heading_margin=”margin-bottom:20px;” sub_heading_margin=”margin-bottom:20px;”][/ultimate_heading][vc_btn title=”Click Here for Free Audit” style=”3d” shape=”round” color=”warning” align=”center” css_animation=”fadeIn” link=”url:https%3A%2F%2Fnobs.digital%2Ffree-google-analytics-audit-form%2F|||”][/vc_column][/vc_row]