All the magic is going to happen in Google Tag Manager, so don’t just create an “All Pageviews” trigger and call it a day.
Here is what we usually do:
- Enable cross domain tracking
- Setup enhanced eCommerce via dataLayer
- Make sure you are GDPR/CCPA compliant by ensuring all tags are firing at appropriate times
- Use templates from the community to insert various media pixels, including Facebook.
- Tag important conversion opportunities with events; such as your visitors downloading a PDF, clicking on the phone number button, playing a video, filling out a form and so much more. These events are great to use as goals in Google Analytics