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Do you actually trust
your GA4 ecommerce
data?
Most marketing managers assume their GA4 revenue numbers are accurate. Most of the time, they are not. Find out exactly where your data breaks down, and what it is costing you.
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Selling to EU, UK or Canadian customers? If you have not configured Google Consent Mode v2, your GA4 data is legally required to suppress a portion of transactions. This alone can create a 20 to 40% gap between GA4 and your platform. That is not a bug, it is a compliance issue.
Talk to us about fixing it.
Why GA4 ecommerce data is rarely accurate
Consent gaps
Cookie banners block GA4 for users who decline. Every opted-out order is invisible to your analytics.
Ad blockers
An estimated 30% of users block analytics scripts entirely, even when they have consented.
Tag misfires
A purchase event firing twice, or not at all, skews both your order count and revenue figures.
Revenue field mismatch
GA4 typically reports subtotal. Your ecommerce platform reports the total including shipping and tax.